A corporation’s bottom line has changed. Beyond stock price and shareholder value, many companies are standing up for their employees, their customers, and their beliefs.
In recent years, companies have begun to use the power of their brands to speak out on major public policy issues and integrate social missions into their business operations. The Atlantic convened business leaders and experts to explore this new model for social impact and examine its effects on corporate America and society at large. What are the potential benefits and the limits of corporations making social impact part of their day-to-day business operations?